Seattle MCEI holds a dinner meeting on the second Wednesday of each month with a distinguished marketing or communications presenter. Presenters bring a “behind the scenes” perspective and high-level industry marketing insights. Speakers share provocative stories, ideas, positions, and concepts, including controversial topics.
See below for upcoming and past speakers. Contact Cheri Singer if you are interested in presenting to our group Cherie.Singer@tigeroak.com
Mike + Lisa, wSdot
Regional WSDOT spokesperson Lisa Van Cise and WSDOT social media manager Mike Allende will share tales from the trenches and discuss the challenges and success of recent public engagement efforts related to the Seattle Squeeze. They'll dive into regional and statewide case studies and look at how the department turns negative public response into positive feedback.
Heather Snavely, PCC Community Markets
Heather Snavely is drawn to brands fueled by passion and a clear mission. Throughout her 25-year career, she’s worked with category challengers, including Adidas, Cranium, Target Stores and Xbox. As VP of Marketing for PCC Community Markets (PCC), Heather leads a team charged with making PCC the food market of choice in one of the country’s most competitive grocery markets. Most recently, she spearheaded the co-op’s rebrand and shift in brand strategy, resulting in increased awareness, sales and membership.
Karen Olson is the Chief Marketing Officer (CMO) of the Space Needle and Chihuly Garden and Glass. Karen is a marketing innovator who develops compelling customer engagement campaigns through integrated marketing, web, social, and mobile technologies. She has spent more than 20 years developing successful marketing strategies connecting customers to authentic brand experiences.
Karen has received national attention for launching a series of digital experiences at the Space Needle to help keep its landmark experience tech-forward, in the news, and more importantly, in the hearts and minds of its guests. These digital experiences use augmented reality, virtual reality, and cleaver interactive development design to continue to ignite the imagination of what’s possible and keep the Space Needle’s experience futurist.
Mary Bacarella, Pike Place Market
Mary Bacarella serves as the Executive Director of the Pike Place Market Preservation and Development Authority (PDA). She joined the Market in January 2018. In her role at Pike Place Market, Bacarella is responsible for the overall operations including finance, marketing, commercial assets, residential housing, facilities management and the preservation and development of the 110-year-old public market and 9-acre market historical district.